la Spagoguida 2011…Now with Google+

2Spaghi is one of the case studies in our just released 2011 Emerging Global Trends Report. They are the biggest social network in Italy sharing authentic reviews about restaurants and hotels. Recently, 2Spaghi added Google+ to each of the restaurant pages making it even more a part of the social graph.  2Spaghi’s Facebook page already has almost 7,000 followers and has proved a fertile environment for ideas and discussion.

The idea of influence grew organically leading to lasting connections, accountability and even fun disagreements

Engagement? Okay, but only if I have to!

More from Brad!

I have launched a social media campaign for a friend. I picked it up on the side, to help him in my free time. How difficult could it be?

Our Take on Facebook’s Sponsored Stories

Please note this post was written in January of 2011 –

The difference between Engage and Connect is in “how” and, perhaps now “where” you RESPOND…

eMarketer takes a look at “What Makes Facebook Fan Pages Successful?”,  bringing perfect examples into focus through the way Coca-Cola and Starbucks have engaged and connected with fans.

It is true, Coca-Cola and Starbucks are perfect examples of how to create sustainable connections via social media. Coca-Cola often responds to comments and often highlights original content posted by fans.  They have adopted a very innovative mindset that entrusts the Coca-Cola brand in the hands of people who love them.

We’re Okay With Privacy Options…Time For “My” Sponsored Stories?

Most of us (78%) are rather satisfied with the privacy options available within Social Media.  We want them in place, and rely on privacy settings to keep “potentially negative experiences” from happening.

Given this ability to trust privacy options…

Do you think people will be more willing to share information?

Response is Required…Making Social Sustainable

My.BarackObama.com was one of the finest examples of the power of social media for engaging and motivating people, but was it sustainable?  The level of interaction was very high during the presidential campaign; people were engaged, sharing ideas and opinions at an incredible volume. The social element has been applauded, written and talked about.

Then what happened?

Let’s explore a process

Why are brands becoming more popular on Facebook?  Millions of people consider Facebook as the place to not only seamlessly, but also interactively, connect with brands. Within social environments, people have the edge and the ability to interrupt business as usual, demanding attention to their needs.