#OptOutside: REI Encourages Shoppers To Experience Life

The ultimate in personalized brand experiences. REI is giving shoppers a reason to do something other than shop. REI will close on Black Friday, pay employees for the day, and motivate all-of-us to create memories.

Using the hashtag #OptOutside, brand engagement is already strong and emotional connections to REI are very positive.

Read More Here:

http://footwearnews.com/2015/business/retail/rei-close-black-friday-pay-employees-opt-outside-thanksgiving-holiday-165071/ via @footwearnews