HP to acquire Palm for $1.2 billion.
The future of Palm has been determined as HP transitions into ANYWHERE.
Month: April 2010
Creative curiosity inspires some of the best global brands.
Behavioral tools to get smarter
Look for behavioral tools to get smarter as Facebook brings the social graph to life.
The value of social audiences has become very clear; a brand’s success will depend on their ability to target ideal socialscapes with the most relevant of messages. Connections with be established based on the “like” perception of users.
Facebook: f8 Open Graph
Digital decision makers will require creative filters to make sense of enormous levels of aggregated content. Behavioral tools can offer targeted insight, but filters will still require variable, often unpredictable design and flexibility.
CAPTURING and CONNECTING
The next MOBILE DEVICE is about CAPTURING and CONNECTING. Gizmodo shares a glimpse of what they “think” is the real prototype.
Designed to recognize a shift in the role of people, media and interaction…all things (relevant) “ME”.
Regardless of “think”…their investigation certainly reflects the future development of mobile devices.
Socialscapes
A new study conducted for BlogHer and NBCU’s iVillage positions Facebook as a major connecting point, rivaling traditional media. The Nielsen study tells us that Social online behavior is becoming more common as 3 in 4 online users in the U.S. connect via Socialscapes.
Game On…!
Brands “log in” and Digital is in play like never before for the 2010 FIFA WORLD CUP . We are looking forward to a fan-serious use of global digital tools!
The 14th Annual Webby Awards Nominees
Time to Mobilize!
Just thinking about the future of mobile for our upcoming trends report…
It is important to look at how people are using mobile devices, yes devices not cell phones. I began using the term mobile device, in place of mobile phone, about two years ago. It wasn’t clear until the release of Apple’s iPad and the quick adoption of e-readers (Kindle) that I truly understood the significance of this phrase.
Apple iPad will transcend the conventional boundaries of connecting. Ease of use will further the adoption of technology as a learning tool and the ability to manage “LIFE” time.
When exploring trends on a global scale it is important to look at how people are adopting technology; how it improves life and how quickly the trend will have to evolve. Far more than numbers…you simply must add the human element.
Pallino1021...The Blog 