#makingAdifference Shinola: One Detroit Man’s Quest to Revive American Manufacturing

Via Mashable

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Twitter Pollutes The Timeline

“A variety of signals”…relevant and interesting or noise?

Twitter is TV

I can’t imagine our world advancing in a more positive direction without Twitter. #Connected

What LinkedIn’s marketing prospects look like after its Bizo buy

An interesting future for LinkedIn.

Gigaom

Last weekend, Bloomberg News got ahold of what it claimed was an internal LinkedIn memo where the company envisioned a $1 billion business by 2017 as an “integrated marketing and sales platform” for business-to-business (B2B) marketers, fueled with its $175 million acquisition of Bizo. Business Insider posted the purported document a few days later. Is this vision realistic? And what does it mean for digital marketing and advertising?

What Bizo does is what marketing automation phrase-makers call “multichannel nurturing.” Most of that nurturing drives either email marketing or advertising re-targeting. In B2B marketing, it’s usually about lead generation and email lists — the path from white paper or webinar through Marketo to sale and back again.

Can LinkedIn pull it off?

LinkedIn’s marketing solutions revenue was $360 million in 2013, and was weighted towards ads and content marketing that complement LinkedIn’s main business of recruiting and career management. Ads for conferences…

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