#SpottheShuttle…Curating Original Content

News that reflects “Our Story”

NASA’s mission: NASA’s 747 Shuttle Carrier Aircraft (SCA)  space shuttle Enterprise

[Fly at a relatively low altitude over various parts of the New York City metropolitan area, near a variety of landmarks, including the Statue of Liberty and Intrepid. After the flyover is complete, the SCA will land at JFK] Source: NASA

Co-Creating the story with truly original content and  emotional connections

NASA asked #NYC to look up and #SpottheShuttle  snap a picture and then share their stories/photos with @cnnireports  and Flickr.

#SpottheShuttle is a great example of curating original content

Instagram, yFrog and Twitpic also have thousands of images and emotions being shared.


Why I Think The London #Olympics Will Be Different

Social Media and staying connected will transform “The” Olympic experience to “My” Olympic experience.

The Olympic Athletes’ Hub offers a hint at how social media will redefine the Olympic experience. The site was created by the International Olympic Committee and was designed to enable fans to effectively stay linked to social savvy athletes.   Within the hub, social media content is aggregated from the athletes’ Facebook and Twitter feeds. The site rewards active fans with select videos and prizes.

More than 1000 Olympians have signed on to the Olympic Athletes’ Hub

Mobile occasions and Olympic experiences must engage and connect…or…crickets and tumbleweeds

I have been thinking about London 2012 for some time.  The city of London, the International Olympic Committee, and brands have tackled many of the challenges for what proves to be a very social and very mobile Olympics.  Still, so much will change by enabling fans and their role in these Olympic Games.

The 2012 Olympics must be thought of as more than a lead generation opportunity.   Brands have a new position and a responsibility, not only creating a true extension of the brand within the experience, but also enabling people-to-people.

I am encouraging them to stay very experience-focused, social and to establish an offering that is driven by the level of data that can also be extracted / put-into-play from the experience.

Today, sports fans are emotionally energized and connected.  The term “spectator” no longer applies.    Participating through sharing personal excitement, critiques and of course, suggestions, enables fans to be a real part of the experience.

Mobile…The physical experience ….the digital experience

I believe that a brand’s true Olympic role is to offer service, resources and to be an enabler of everything (i.e. experiences, people-to-people, connections etc.).

During the games, visitors will be looking for a great deal of “other” Olympic moments, activities, and experiences to discover.  For these folks, mobile will become a life-tool, enabling an ideal London Olympic experience and the ability to share it all.   Result: Original content for those who could not be there.

Source: TNS Mobile Life |Use of mobile for social networking within emerging Asia

Consider the needs of fans outside of London.  For instance, followers in Asia will be looking for real content in real-time and will likely follow the games via a mobile device.  Given the global adoption of social media, and anticipated levels of interaction, the ability to include original content and experiences from those with similar interests will create truly unique and far more emotional connections to fans experiencing the games from abroad.

…this is people-to-people!

MINI… what it means to be a true ambassador of London during the games. Offering a bit of enjoyment to the athletes.

Earth Day…22 April Take A Step Forward…Take Action

Today is Earth Day….Make a difference!

As “it” is…

As it is…This post offers a lovely example of the importance of authenticity. Each image immerses you within the streets of Paris and nurtures “your” experience without disruption. Comme il est

you are here.

 Most of these photos were taken in the St. Germain area of Paris.. one of my favourite neighbourhoods for walking around in. Paris is a very walkable city.. especially when the weather was as nice as it was a few weeks ago. It was great to browse the shops in the area and of course I had to stop at Ladurée [I did twice while we were in Paris actually..haha]. I took a picture almost exactly like the fourth photo last time I was in Paris.. interesting to see how small things have changed.

Feeling a bit better now about the state of things here in NL.. we had a bit of a studio crisis as our P4 presentation date was moved a week earlier than we expected, but after a bit of pressure we’ve convinced our tutor to move it back.. so we’ve actually gained a much needed extra…

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Nike Enabled…Original Content and #makeitcount

Truly Social Content…

  • Authentic Message
  • Stronger Emotional Connections
  • Extension of Nike Experience

Nike makes it count!

So much ahead within Augmented Reality. Original content will certainly have a strong role in creating a truly “influenced” AR experience.