We have just completed three months of trend exploration, analysis and reporting. So what’s different? Again…Everything.
Change has become the only constant! Continue reading
I think we will become more and more reliant on the idea that our searches will be magically relevant and to some degree… intuitive.
For Mobile solutions, simply a” MUST”!
This week marks MINI Cooper’s 51st Birthday! Happy Birthday MINI!
Truthfully, MINI Cooper continues to extend the brand experience and offer magnificent examples of establishing global connections with a most perfectly unique MINI approach.
Connectors do not always have to be in the form of b2c communications and certainly not focused on only one platform. MINI Cooper has created lasting MINI-to-MINI connections by investing in people and trusting them with the MINI brand.
Encouraging MINI-To-MINI not only creates sustainable dialogues, but also nurtures MINI owners and their role in all things MINI. Sometimes the absence of the brand’s communication isn’t even noticed. MINI Cooper’s ability to strategically participate or stimulate discussion is brilliant.
MINI USA shaped MINI TAKES THE STATES 2010 to proactively involve MINI owners. On August 5th enthusiasts motored their way across the US with a final destination set for August 13th for a motoring festival in Denver. The rallies started in five major cities and were led by a new MINI Countryman. The goal…Bringing people together – for the love of all things MINI.
Personal accounts of “MINI Takes The States” created a genuine perspective of this motoring adventure. For those unable to attend, the personal MINI-to-MINI dialogues helped them to feel like a part of the celebrations.
“After some gun fighting entertainment at Boot Hill, the Eastern Route enjoyed a lovely outdoor barbecue courtesy of MINI USA last night”
“As we packed our MINIs and departed for this morning’s rally point, a brief sun shower gave way to two beautiful rainbows. We knew then it was going to be a great day. You could feel the excitement as we prepared to ‘get the heck of out Dodge’ and motor to our final MTTS destination, Denver”
“Had an incredible time with incredible people during MTTS 2010!!! Thank you MINI USA!!!! Going thru serious withdrawal right now, but can’t wait till the next one…..or maybe MINI United next summer!” (Facebook)
I was thrilled to take on the MINI Cooper exploration duties during the writing phase of Collaboration and Co-Creation. We highlight examples of MINI Cooper’s smartly coordinated 50th birthday events and their ability to inspire adjacent spaces though MINI Space.
MINI Space is an urban initiative by MINI. People collectively participate in creative projects, competitions, events and parties. The mindset is nurtured and people do stay involved in “Creative Use of Space”. MINI’s capacity to simply connect creative people, helps them to offer emotional MINI-to-MINI connectors that a brand may not be able to offer.
“In a nutshell, this website is a hub for connecting creative people, events and projects” – MINI Space
Another great news account of MTTS http://www.ksl.com/?nid=148&sid=11953813&hl=1
A dedicated Green Builder, Decker Homes, is preparing for The 2010 Fall Parade of Homes in their local area. They have collaborated with several manufacturers to design and construct an “ideal” energy-savvy home and anticipate strong attendance.
Traditional marketing initiatives have been outlined and are certain to serve @deckerhomes very well.
Now it’s time to think about a mobile and social approach for sharing information and extending the experience beyond the tour visit.
We have advised the use of QR codes for all printed material: take-alongs and stationary signage.
Why are QR codes important?
Difference between “TAKE it with you” and “KEEP it with you”
For small businesses we strongly suggest taking full advantage of mobile tools and the integration of social platforms. These tools not only extend the brand experience, but also enable sharing.
Include a QR code that links to relevant information…
For Decker Homes
For Partners /Manufacturers
Full use of location based tools for check-in would also be very good to see.
In addition – Facebook ads will be targeted to identify those most likely to attend The Parade of Homes; as selected by local demographics and appointed to personal interests.
Decker Homes is a LEADER in energy efficiency and renewable energy solutions for residential new construction
MORE: Mobile and QR codes available in our Emerging Global Trends Report
There is no doubt the role of images and the perception of sharing images has changed dramatically. Technology continues to inspire and enable the creative photographer within all of us.
People are photo streaming the world around them. Connecting shared passion for more than images…but places, people and life. In some countries uploading images far outweighs other social interaction as people are tagging and sharing images at an increasing rate every day.
Image source: flickr
Images tell a story without language barriers
Communication barriers are shattered with every event and every image upload. People-to-People…being naturally connected…without the disruption of media or other sources; allows them to create a personal evaluation of the event or place. Often, with a compassionate understanding of similarities rather than focusing on differences.
Contests and social interaction, that encourages people to share images of the brand’s role in everyday life, does more than simply foster stronger connections with people. The context identified within these images can offer brands an incredible level of insight. With receptive analysis, images can tell a new story of how brands “live” within real life.
Upload photos online (% are more than other online activities)
Discovering new photosets
Image source: Martina Ruini and hipstamaticapp.com
Sharing built-in…instantly post latest and greatest HipstaPrints
Image-to-Image…within many image sharing platforms the dynamic of connecting is completely unstructured as people move from image to image based on similarities, but as images often include multiple tags the journey can be completely spontaneous.
Simplicity of sharing is built-in with Hipstaprints $1.99 app. The basic package has three lenses and incredible films, all with a standard flash, and enables you to shoot “RETRO” and send pics straight to Facebook and Flickr.
Innovative discovery and viewing
CubeBrowser has six digital screens that connect with databases on sites like Flickr. Images are selected via tag sets and simply turning and shaking the cube changes the image course
Ludwig Zeller created the CubeBrowser as his diploma thesis “Audiovisual Media” while attending the Academy of Media Arts in Cologne.
Images offer a compelling way to share data.
I have used images to illustrate data in the form of Persona reports, a creative and often more enthralling way to share findings for data-based projects. But, the use of images and rich context within natural surroundings is an idea that we want to explore further. Images are an ideal way of communicating. Look for more in the coming days as we share a few more ideas about the role of images for truly understanding.
Old Spice offered an ideal example of response, but simply responding may not have created the type of emotional connections needed for the long-term.
It’s important to plan for every phase of interaction. Creating a system of knowledge will enhance communication and the collection of insight that can be used throughout your business.