Ideas and “Musts” for Social Media…


IDEO…The bigger picture is DIGITAL

Think about:

  • The importance of “additional” information
  • The ability to make fully informed decisions
  • Engaged experiences
  • Co-Creation of content

May I Recommend A Wine, Or Would You Like To See Our…iPad?

Whaaaat did he just say? You heard me correctly. This question could be asked of you the next time that you go out to dine.

I recently read an article that talks about some restaurants, with extensive wine lists, replacing those lovely leather-bound books of wine with iPads loaded with information on all their available wines.  The region, vineyard, brix, tasting notes and much more can be downloaded to the iPad; and it can even track inventory to prevent that embarrassing response from the sommelier returning to your table “I’m sorry, we just sold the last bottle to table 33”.  As tech savvy as we like to be, will this take away from the “complete wine experience”?  Will top notch restaurants still have a place for their sommelier to advise the patrons of the nuances of certain vintages…or the terroir traits of a particular varietal?

This will be the difference between “TAKE it with You” and “KEEP it with You”.

Regardless of the iPad vs. sommelier experience issue, new opportunities arise. For instance, QR codes will be incorporated into the equation.  A restaurant may choose to put their QR code on the wine list. Vintners can affix a QR code to the bottle or simply print QR code business cards, or bottleneck rings, to be presented with their wines; enabling people to refer back to that information during the next visit.

There also is the question: Are there people-to-people reviews available, either on the wine list or the bottle offering? We honestly respect and appreciate the reviews and thoughts of our peers.  Maybe we will just download an app, and forget about all the extra information on the wine list.

There is no doubt…We will be well equipped to be better informed.

Image Source: Cellar Key


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