#OptOutside: REI Encourages Shoppers To Experience Life

The ultimate in personalized brand experiences. REI is giving shoppers a reason to do something other than shop. REI will close on Black Friday, pay employees for the day, and motivate all-of-us to create memories.

Using the hashtag #OptOutside, brand engagement is already strong and emotional connections to REI are very positive.

Read More Here:

http://footwearnews.com/2015/business/retail/rei-close-black-friday-pay-employees-opt-outside-thanksgiving-holiday-165071/ via @footwearnews


Make it Live…Really Live.

How To Speak Startup

Love this… gets right to heart of what it takes!

Pew: Facebook User Growth Slowed As Others Gained, But Still Has Most Engaged Users

More Online Americans Using Multiple Social Media Sites-

Facebook, Google, And Twitter’s War For App Install Ads

Just too many apps.
Future solutions will focus on what YOU select as important, helping you filter out all of the noise from your connected world.

IoT platforms and the product iteration argument

The Internet of Things (IoT) offers an important point of communication and the ability to learn about consumer lifestyle.
For consumers, the ability to manage all of these connected things is going to be a challenge. FridgeNality accounts for IoT and manages very smart connections.


When it comes to the smart home, big names like Nest and Dropcam have gotten most of the attention due to their product success and lucrative acquisition figures. But as impressive as these products have been, there are a multitude of other unknown products ranging from door locks to basic thermostats that require connectivity and back end cloud services.

Stepping into this market niche are a wave of Internet of Things (IoT) platform providers that work with manufacturers to provide both hardware (modules with a processor and a wifi chip) and software services like iOS/Android integration, APIs, and cloud services. While big players like GE and Cisco likely will make a play for this space, particularly on the industrial side, the early startups include Electric Imp, Ayla Networks, Xively and Arrayent.

Sexy air conditioning

It’s a lot less sexy than Nest, but for manufacturers that don’t have internal engineering teams…

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#makingAdifference Shinola: One Detroit Man’s Quest to Revive American Manufacturing

Via Mashable