Online Ad Spend Intensifies

The ability to better target people online has created very effective investments for brands and far more personalized occasions for people. Mobile connections offer an even greater opportunity for relevance with the added benefit of continuous refinement.

Below a look at 2010.  For more details see eMarketer


How Do You Write Your Menu?

Maybe because I was in the hospitality business for over 30 years, but I often reference things in a foodie kind of way.

I have written many menus. Many, many menus! There is a knack to writing good menus. What do I mean by a good menu? You know. Sometimes a menu just doesn’t fit the ambiance, theme, clientele, location or just doesn’t seem to make sense for the restaurant that it is in. It may be a well thought-out bill of fare with delicious dishes, but doesn’t sell for one of the aforementioned reasons. A person (chef, owner, foodie) can put together a great collection of entrees that will tickle the most finicky critic’s palette, but if it isn’t the right fit for that particular setting, customers will not be moseying through your entryway. If you open an eclectic high-ticket bistro in a retirement community… you may have targeted the wrong crowd and are destined for failure.

So what does all this menu/restaurant stuff have to do with your business?

It’s about your menu! Are you offering the right product/service to the correct market? Do you have a great concept…but pitching it to the wrong group of buyers? If you are working on your passion in life, you want to make sure you are marketing and engaging with the correct set of dynamics for your project. Too often we have a great product/service, but are engaging the wrong sector through the wrong tools. Be aware of what you have, who you are promoting to, who will buy it, how much they will spend, how you will let the right people know, and what tool(s) you will use. It’s not just having an excellent product, but getting that message to the right people and interacting with them.  Do your homework. Know the answer before you ask the question!

Make sure you have a well thought-out scenario with all of the correct tools in place. Find your market dynamic. Then… Write a menu that fits your niche.

For more thoughts on this…see our Emerging Trends Report.


Are brands really prepared to respond via social media?

43% of brands on Twitter had never REPLIED to a tweet  @IIRUSA

Old Spice offered an ideal example of response, but simply responding may not have created the type of emotional connections needed for the long-term.

It’s important to plan for every phase of interaction.  Creating a system of knowledge will enhance communication and the collection of insight that can be used throughout your business.

The result…fresh and compelling dialogues that will naturally influence people, create learning platforms and inspire a creative business.


Video – Destiny of the game

America’s Pre-Order July 2010 -NCAA Football 11
  • Xbox 360
  • PlayStation 3
Total 183,000 (VG CHARTZ)

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