An ideal example of collective and personalized content, each crucial for defining relevant messages. Continue reading
Recently a “NOW” restaurant guide was introduced. Not just new in name, but new in concept. La SpagoGuida 2011 was released earlier this month.
What’s so unique? Not only is it written by the “users” of these restaurants, but the information is updated constantly. Yes, it relies on YOU to add comments, suggestions and anecdotes. It is on “constant update mode”. Continue reading
Facebook will become more like a utility service and an essential part of life.
- Social media has become mobile
- Facebook as a service is already a rival to voice and SMS Continue reading
Recently, MINI conducted an iPhone app driven/treasure hunt/virtual reality battle against your friends game that could win you an actual MINI. If I had been in Stockholm at the end of October…count me in!
The game was conducted using a location based app. First, you had to find the virtual MINI, “Take The MINI”, then keep the MINI away from your competitors and not let them take it from you. The event lasted one week. You have to watch the video!
MINI creates emotion-driven social experiences that leaves a lasting impression. Through social and location based connections; a game is played and relationships are nurtured. MINI has used mobile experiences to create a system of learning that stimulates social discussion AND offers tremendous insight. These ideas, with further development and refinement, will be what sets apart the true leaders from the tag-alongs.
Grasp the future…or just settle in for the ride.
|We have been brain-storming ideas for how this type of interaction would be ideal for creating more immersive experiences at sporting events, entertainment events and theme parks…what fun it could be!
We are pleased to have played the lead creative role in developing content and direction for this book.
Our journey to discover and define inspirational accounts of “Collaboration and Co-creation” was in itself, a splendid learning experience. Technology enabled our efforts to reach far beyond the subject matter. We were able to capture the unique and distant aspects of collaboration and co-creation, discovering trajectory shifts and their influence on established direction.
In the book we introduce Listen-Engage-Respond, a framework for creating the conditions and disciplines needed to truly be collaborative. Case studies and recommendations help readers to reach a deep understanding; moving through the warm-up, the practice, the game and the rewards.
In the coming weeks, we will explore the case studies and outcomes in more depth. Move from engage to connect, and how to position mobile as a constant source of information and sustainable relationships. We look forward to sharing our thoughts and hopefully encouraging highly interactive discussions.