Ads…The Future is “all things” RELEVANT

An ideal example of collective and personalized content, each crucial for defining relevant messages. Continue reading


Don’t forget to pay the Facebook bill

Facebook will become more like a utility service and an essential part of life.

  • Social media has become mobile
  • Facebook as a service is already a rival to voice and SMS Continue reading

Collaboration and Co-Creation: New Platforms for Marketing and Innovation

Springer has just released Gaurav Bhalla’s Collaboration and Co-Creation: New Platforms for Marketing and Innovation, a book about customer-centric methods of value creation.

We are pleased to have played the lead creative role in developing content and direction for this book.

Our journey to discover and define inspirational accounts of “Collaboration and Co-creation” was in itself, a splendid learning experience.  Technology enabled our efforts to reach far beyond the subject matter. We were able to capture the unique and distant aspects of collaboration and co-creation, discovering trajectory shifts and their influence on established direction.

In the book we introduce Listen-Engage-Respond, a framework for creating the conditions and disciplines needed to truly be collaborative. Case studies and recommendations help readers to reach a deep understanding; moving through the warm-up, the practice, the game and the rewards.

In the coming weeks, we will explore the case studies and outcomes in more depth. Move from engage to connect, and how to position mobile as a constant source of information and sustainable relationships.  We look forward to sharing our thoughts and hopefully encouraging highly interactive discussions.


Altimeter’s view of the Corporate Social Strategist

Altimeter’s Jeremiah Owyang takes us through the role of Corporate Social Strategist with defined direction from expert practitioners.

We believe that it is important for Social Media to think People-to-People, breathing life into every interaction. Continue reading

@AmericanExpress Celebrates Small Business

Kudos to American Express OPEN for declaring the Saturday after Black Friday as Small Business Saturday! Even though small businesses will benefit from Black Friday and Cyber Monday, it generally doesn’t compare to the large Big Box stores and Corporate Giants’ windfalls. Continue reading