Preparing for seamless and constant connections…
Mobile devices have become a life-tool and tablets have definitely captured our attention. We know that tablet users engage for longer periods of time and consume the largest share of videos ads. Tablet owners are also more likely to shop online and are actively seeking new content and richer experiences.
We know that mobile users anticipate opportunities to interact. During shopping occasions, they simply must have the comfort of “social support” and support is within easy reach via their mobile device. Already, immediate and direct access to “more” is expected. Also, people are using mobile devices while watching television, structuring a personal route to their favorite connections for social viewing. These key details demonstrate the idea of “constant”.
The ability to connect with people at the most appropriate time and place… and with substance is a reality. Creating mobile occasions that extend brand experiences requires almost intuitive messages. So, how do we begin?
- Create mobile occasions that extend brand experiences by actively involving people within the dynamics of the brand’s message
- Support social connections by creating emotional triggers and immersive experiences
Goal: Extraordinary Relevance
This type of content may need to come from non-intrusive learning. Mobile connections will need to be managed and mobile data will need to be extracted, filtered and immediately put-into-play. An approach that is certain to support seamless experiences and far more relevant encounters.
Suggested Insight: eMarketer Webinar: Mobile Advertising and Marketing—Key Trends and Benchmarks
- Everything IS Mobile…Convergence (pallino1021.wordpress.com)