2Spaghi is one of the case studies in our just released 2011 Emerging Global Trends Report. They are the biggest social network in Italy sharing authentic reviews about restaurants and hotels. Recently, 2Spaghi added Google+ to each of the restaurant pages making it even more a part of the social graph. 2Spaghi’s Facebook page already has almost 7,000 followers and has proved a fertile environment for ideas and discussion.
The idea of influence grew organically leading to lasting connections, accountability and even fun disagreements Continue reading
2Spaghi is the largest and most active social environment for restaurants in Italy…
We are simply thrilled! The collective efforts of SpaghiFriends (members of 2Spaghi) continue to disrupt traditional methods for sharing reviews and suggestions of restaurants in Italy. Continue reading
We are so very pleased to see La SpagoGuida highlighted as a media and publishing trend via Springwise last week!
More than a trend…
The convergence of mobile and online review sites will certainly continue to disrupt traditional models. Working with our collaborators, we continue to explore the many possibilities for using real-time mobile as a platform for sharing information and creating unique people-to-people advantages.
La SpagoGuida is a pocket-sized volume of 320 pages with an application for iPhone and Android smartphones. Recommendations of “ordinary people without the snobbery” of places where you will want to eat in Italy.
Brands have quickly realized the need to become part of the natural communication within social media.
Social media entry points…
When it became increasingly difficult to trust brands after: years of one-way communication, broadcast messages and nearly impossible (if not non-existent) customer service… People turned to People as the trusted source of information. Continue reading
Recently a “NOW” restaurant guide was introduced. Not just new in name, but new in concept. La SpagoGuida 2011 was released earlier this month.
What’s so unique? Not only is it written by the “users” of these restaurants, but the information is updated constantly. Yes, it relies on YOU to add comments, suggestions and anecdotes. It is on “constant update mode”. Continue reading
People are extremely particular when it comes to mobile connections…
People effortlessly, almost dutifully, share content and information with their friends. They expect to have immediate access to “MORE”, and QR codes trigger easy connections with anything, anywhere; enabling true personal experiences. Continue reading
Elements that extended this experience:
Friends (plunged into action)
Image via: M. Ruini