@jblawrence
Recently, while visiting a restaurant (The Colony Restaurant), I asked to look at the menu. I was handed an elegantly bound and foil-stamped leather menu with the tasty appetizers and entrees printed inside. Then the young lady said “Oh, here is a copy of the specials for tonight”. It was a photo copy of the handwritten specials, as created and described by the Chef (who also happens to be the owner). I asked “Do you hand these out to the patrons, or just have the servers
read them?” “We hand them out to the guests.” was the reply. “We tried printing them on nice card-stock and handing them out, but everyone kept asking for the menu written by the Chef”.
Not that the descriptions were any different, it was the “authenticity” that they are craving. Guests wanted to know just how the Chef was thinking and the exact words he used to describe his creations.
Guests felt connected to the Chef… he was writing these specials just for them…
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