We’re Going Streaking!…ESPN

That is currently the battle-cry of my son-in-law. No, not that 70’s fad. We’re talking ESPN Streak For The Cash.

Not only has ESPN created an addicting game/competition, they have also engaged hundreds-of-thousands of players.  You log in each day (as many times as you choose), to make selections/guesses on the outcome of certain sporting events or circumstances. You are measured by your win streak. Yes…that’s consecutive wins. Continue reading

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Shopping for a Car…Should Be a Buying Occasion!

Persuaded… Most automotive brands are doing a great job using social media to engage and intrigue us. The authentic messages are inspiring and truly reflect a brand’s desire to connect.  We are especially thrilled to see savvy brands include people within the creative design phase of new features…smart!

But, what happens next…?

We ask friends, search, and interact within exciting online experiences.

We walk into a dealership…expecting an exhilarating occasion like Mardi Gras and New Year’s Eve, just waiting to happen! Continue reading

Apple helps Disney to “Re-Imagine” Retail

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Author: Leslie Kossoff

A bit more insight into what may have inspired Disney‘s immersive approach to retail… Apple! Author Leslie Kossoff, suggests that Steve Jobs’ position as a board member and shareholder positioned his ability to say “Dream-Bigger”…!

One thing is certain, Disney designers were inspired to create an experience edifice first, a retail structure second. Continue reading

How is a Billboard in Berlin seen around the world…?Ask MINI

Easy…you livestream it!  Ideal example…MINI’s billboard live from Berlin!

MINI’s new role(s); service, resource provider and enabler… the result, sustainable connections!

People from around the world are watching… People from around the world are getting billboarded , then seen on the corner of Kurfürstendamm and Joachimstaler Strasse, or via Facebook…everywhere.

Continue reading

QR Codes Require Consequence

Recent findings from                                                                                                                   3GVision provide excellent support for our recent post Using QR Codes to “Make” A Connection. 

People require consequence when scanning QR codes. Whether they are looking for a coupon/discount, entering a sweepstakes/contest, or just searching for more information; there needs to be something of relevance at the end of the scan.  People will be looking for the “Free Prize Inside”. Continue reading

Following The News: The World “Needed” To Be Connected

Last evening, as the news of Osama bin Laden’s death broke, people immediately turned to their most trusted source…each other.  Our ideal source of information was not limited to traditional news channels.   People wanted to know what the rest of the world thought… and everyone wanted to share their experiences.

Sharing crowds with the world…Image source: Guardian.co.uk

People were the story…

The course of the story was driven by people, as they began sharing their excitement via tweets, posts, images and video.  More than sharing only with friends, they felt it was their duty to document the occasion and inform the world.  Immediate and authentic reactions told the real story. The “living” story that we wanted to hear.  For traditional news sources, leveraging social connections created a supply of consistent energy and feeding an exceptional system of knowledge.

Unknowing source of information…

People-informing a trusted news source they identify with…

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