Pinterest paves the way for new business platform with brand options

Pinterest offers businesses creative options for truly emotional connections…

Gigaom

Pinterest announced Wednesday that it will begin offering options on its site specifically for businesses, paving the way for business relationships between one of the fastest-growing social media sites and companies looking to take advantage of their engagement with users on that site. While the announcement isn’t huge for now — the new business option just allows company owners to snag their names, learn some best practices, and verify their accounts — Pinterest makes vague mention of upcoming future options for businesses, and it’s easy to see an analytics or ecommerce option changing the game and making Pinterest profitable.

All Recipes Pinterest business pageTargeting brands and giving them more insight into engagement on the platform is exactly what Facebook has done with brand pages and insights, and it makes sense for Pinterest to begin courting businesses, who have already had success using the site. It’s also easy to see how Pinterest moving into branding and analytics…

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Four More Years!!!!

We are so excited about democracy in America and the next four years with our President Barack Obama!!

Online Video Ads Reach 9.4 Billion in Sept (US)

181 million U.S. Internet users watched more than 39 billion online content videos in September.

comScore Video Metrix  looks at video consumption each month. The continued increase in our adoption of online video is not a surprise, but this month video ads really got my attention.

In September 51% of the U.S. population watched at least one video ad, and this time video ad views reached  9.4 billion.  The time to extend the branded story for more than 30 seconds is here, but it is equally important to pay attention to the unique online viewing habits of this 51%. The content has to be relevant, offering information or entertainment.

  • 85% of the U.S. Internet audience viewed online video
  • Video ads accounted for 19.3% of all videos viewed

When the average viewer is forced to endure 60.2 ads in 30 days, the content, and the process of developing the content must include an understanding of our behavior and our needs.

“My Filter”

Authentic content will continue to be extraordinarily successful.  People love being the sacred discoverer of something new.  Exploring YouTube and real-time media for the next great thing is wonderfully rewarding and immediately shared with those who have common interests.

For brands this means an entirely new experience. Allow me to share two recent examples.

The first: MIT Gangnam Style (MIT 강남스타일) uploaded just days ago, and now with more than 4 million views. You may not think of this as marketing for MIT, but it most certainly is.

Globalization will never again be…one-way!

The second: Air New Zealand’s An Unexpected Briefing #airnzhobbit- Currently more than 6 Million views. (also a great YouTube channel)

This type of content extends the brand through an experience that is emotional, and immediately shared!