Excentric offers a wonderful Digital Christmas with a grand sense of humor!
THE DIGITAL STORY OF THE NATIVITY
As we continue gathering evidence for our 2011 Trend Report, one element is increasingly clear… Mobile convergence is HERE.
A few things to keep in mind over the Holidays:
People will intrinsically want MORE Information NOW!
By way of Search, QR Codes, Scan-able ads, Google Goggles or RFID; while agnostic to the path , evermore dependent on the source.
Real-Time disruption…will require Real-Time response!
Shift in Mobile adoption will impact everything!
Mobile Content Venture (MCV) will offer mobile video service to 40% of mobile users in the US. Although humble beginnings, only two ad-supported free channels per market, we expect rapid advancements and a great deal of trial and error for mobile TV.
There is so much to consider when thinking about mobile measurement. The experts will continue to debate the challenges in 2011 and perfecting mobile measurement will take some time.
It is very important to focus on every opportunity to capture data without intrusive questions or hyper contact. Defining methods that will create a learning process should be first on every mobile agenda.
Online ad spend will continue to grow and certainly displace traditional marketing standards.
Digital Teams Must:
•Learn from each and every interaction
Advancements in “Search” will continue to develop our dependence and ever-increasing need for more information.
Simply, more sensibly aware, as we go through our everyday
As we incorporate a more natural process of search, we will become more accustom to having additional information at hand, making search feel even more…like a life-tool.
Speak, snap, click, type for real-time updates, a better view of the world around us and how to keep moving.
A few years ago, John was interviewing candidates for a Sous Chef position. Our 4-year old granddaughter was helping with dinner, when my husband asked, “What are the best questions to ask a potential Sous Chef?”.
Obviously, “What color are his SHOES?”… All Shoe Chefs must have very special shoes, but the next question she offered is even more interesting. “What have you NEVER been good at?” This is how we should approach life and digital media. Honestly asking what we need to do now, that we never had to do before…CONNECT.
The principles of media have changed; every aspect of communication must have significant reason to occur. Digital media teams must ensure relevance and motivate sincere interaction. Continue reading
Google Zeitgeist aggregates the billions of search queries from Google during 2010.
MythBusters always offers wonderful examples of disruptive innovation!
The Fort Collins Museum & Discovery Science Center’s blog post, revisiting Archimedes’ Solar Ray experiment, is even more compelling given the collective role of MythBuster Fans. Fans responded with alternative suggestions, creating an opportunity for MythBusters to dig deeper.
Creative innovation relies on multiple attempts at failure and an ability to continuously challenge what is labeled “Final”. Continue reading