Why I Think The London #Olympics Will Be Different

Social Media and staying connected will transform “The” Olympic experience to “My” Olympic experience.

The Olympic Athletes’ Hub offers a hint at how social media will redefine the Olympic experience. The site was created by the International Olympic Committee and was designed to enable fans to effectively stay linked to social savvy athletes.   Within the hub, social media content is aggregated from the athletes’ Facebook and Twitter feeds. The site rewards active fans with select videos and prizes.

More than 1000 Olympians have signed on to the Olympic Athletes’ Hub

Mobile occasions and Olympic experiences must engage and connect…or…crickets and tumbleweeds

I have been thinking about London 2012 for some time.  The city of London, the International Olympic Committee, and brands have tackled many of the challenges for what proves to be a very social and very mobile Olympics.  Still, so much will change by enabling fans and their role in these Olympic Games.

The 2012 Olympics must be thought of as more than a lead generation opportunity.   Brands have a new position and a responsibility, not only creating a true extension of the brand within the experience, but also enabling people-to-people.

I am encouraging them to stay very experience-focused, social and to establish an offering that is driven by the level of data that can also be extracted / put-into-play from the experience.

Today, sports fans are emotionally energized and connected.  The term “spectator” no longer applies.    Participating through sharing personal excitement, critiques and of course, suggestions, enables fans to be a real part of the experience.

Mobile…The physical experience ….the digital experience

I believe that a brand’s true Olympic role is to offer service, resources and to be an enabler of everything (i.e. experiences, people-to-people, connections etc.).

During the games, visitors will be looking for a great deal of “other” Olympic moments, activities, and experiences to discover.  For these folks, mobile will become a life-tool, enabling an ideal London Olympic experience and the ability to share it all.   Result: Original content for those who could not be there.

Source: TNS Mobile Life |Use of mobile for social networking within emerging Asia

Consider the needs of fans outside of London.  For instance, followers in Asia will be looking for real content in real-time and will likely follow the games via a mobile device.  Given the global adoption of social media, and anticipated levels of interaction, the ability to include original content and experiences from those with similar interests will create truly unique and far more emotional connections to fans experiencing the games from abroad.

…this is people-to-people!

MINI… what it means to be a true ambassador of London during the games. Offering a bit of enjoyment to the athletes.

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More Metwit…More Weather…More Fun…More Me!

Always adding more…Metwit offers unique and fun spirited updates!

Home page updates

Quickly invite friends to join Metwit via email or Facebook.  The ability to extend a kind “thanks” or comment on posts also encourages stronger connections.  A reciprocal process that often inspires a cycle-of-courtesy!

With more emotional expressions,  Metwitters can now gauge how the weather is truly impacting life!

Sharing real-time emotion allows us to shift from a “THE” weather to a “MY” weather experience.

  • How do you feel today?
  • Add geek data
  • Add comments

Truly unique expressions!

Instagram! More original content, more authenticity and more conviction!

Can’t wait to see what Metwit offers next week!

 

Metwit Adds the Power of Instagram!

Everyone loves Metwit, Everyone loves Instagram, and Everywhere you go, you always take the weather with you[Crowded House]

The perfect Storm!

Team Metwit has been working non-stop to create the ideal environment for Metwitters as they discover and share the fun,  and the fury of weather.

Adding Instagram to Metwit was the perfect next step!  The ability to immediately view images of weather related content, brings another layer of understanding, emotional connection, and easy translation to this very global weather resource.

La differenza è che qui si hanno a disposizione migliaia di amici!

Adding images  was a natural first step in what is certain to be many updates to Metwit.  The team is committed to offering tools that will make it easy for like-minded outdoor enthusiasts to connect. The photographs also offer a real-time window and “original” view of the places we love.

Curious to see what sunset was like in Denmark today?

Forecast?  These smart developers have applied a collective approach to innovation and love the idea of co-creation. Future updates are likely to be influenced by Metwit users and outdoor enthusiasts to meet their very specific needs.

Outlook… through crowd-sourced design challenges, the creative look of Metwit is expected to continue to transform and change just like the weather.

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Smart use of Twitter | Offer Real-Time Solutions

As winter weather moves into Chicago, smart social marketers are busy generating relevant messages.  Why? Within social media, messages and content are part of an integrated brand experience and via mobile they can have a significant effect.

In 2011 many brands were happy to simply grow “likes” and increase followers. In 2012 these same brands are responsible for nurturing these delicate connections.  Mobile interaction is an important part of this process, but effectively using mobile will require authentic messages and extreme relevance.

Creating “worth our attention” experiences

Brands want to be thought of as a resource, offering information when and where it is needed most.  Positioning a brand as resourceful and creating “reliance” requires a continuous effort. Sustainable connections will derive from a commitment to providing “more” and truly creative content, through an understanding of what people need.

Mobile connections are forming new sources of ideas, news and advice; changing not only the way we communicate, but how we discover and live.

Mobile devices have become a Life-Tool!

We depend on mobile devices to keep us connected, to navigate our direction, and to help us make the right choices.

A Twitter View of 2011 via Jeremiah Warren

Jeremiah Warren shares his view of 2011 via Twitter!

Our curiosity compels us to use Twitter… 

We Tweet to laugh, to cry, to worry and to share , but most of all to stay connected.   Twitter simply acts as a connector, an enabler of dialogues and information.  What I find most interesting, is that we may often Tweet seeking the collective confidence that others share our ideals.

Weather Gets Social…!

Article first published as Weather Gets Social! on Technorati

You may love the weather today and hate the weather tomorrow. Either way we are always compelled to share our perception. Weather has always been one of the most social of topics. Everyone has their own way for predicting the weather, and of course, an opinion about what lies ahead. However, our ideal source of information is no longer limited to traditional news channels.   People are curious, and want to know what the rest of the world is thinking…and especially during weather-related events. Everyone is equally keen to learn from local accounts and individual experiences.

Enter Metwit…

Metwit is a real-time collective weather source. A great place to explore and discover real-time weather conditions, from real people. People tag, tweet or post weather conditions and the information is immediately displayed on Google maps via text and amusing icons.

Metwit is being developed during a three-month start-up acceleration program by SeedStartup, a member of the Techstars network. The iPhone application and the beta website are live. The smart platform also offers features that are as ever-changing as the weather.  The passionate developers are committed to innovation, continuously enhancing Metwit.  Users are able to personalize their expression of the weather through new icon sets.  Icons are created by professional artists and amateur illustrators so that everyone can personalize their weather experience. The result, a collection of jovial and witty icons that will definitely reflect your weather personality.

Today, even traditional weather forecasters are looking for original sources. A local perspective of weather is critical during severe weather occasions and Metwit is becoming the go-to place for “original” accounts of all things weather related. Through local content, forecasters are able to create a better narrative and more precise recommendations.

When weather stories are co-created, they also become considerably more effective within social media. For instance, when breaking weather news occurs, people immediately turn to traditional channels, but alongside is another trusted source…each other.

Social weather can fill a need for real-time, no-nonsense information…

Example: During a crisis, people want to help, not feel helpless. During the Tōhoku earthquake and Tsunami in March 2011, Twitter became one of the most important real-time destinations for those needing to stay in touch with people in Japan. Worldwide, Twitter personally connected people wanting to understand the events with those experiencing the catastrophic weather in real-time.

The collective process of Metwit naturally creates opportunities for making weather more reliable, more relevant and more exciting.  Metwit was designed for helping those active in outdoor sports and activities.  The idea was to create a place where climbers can understand current conditions, prepare for a day of climbing and also to connect with other climbers.  The ability to understand specific and important weather conditions as it relates to climbing is essential to this sport, and only other climbers can define these conditions. For instance, climbers can pinpoint the best location according to those already on site.

Metwit will also act as a connector of like-minded enthusiasts.  Users will be able to select activities that interest them. Metwit will then enable users to view others with similar interests, sharing vantage points and interesting information about specific locations. The developers continue the idea of co-creation through crowd-sourced design challenges as they look for creative new icons.   The team will consistently use social media tools to help Metwit become a fun and useful resource.

Misery loves company…

Metwit is perfect for those who are feeling blue about the weather.  Metwit users share your misery and often, with the help of others, can cheer-you-up with funny thoughts.  Weather updates and photos have always been attention-grabbing. So, your spring-break vacation images are even more fun to share with those back home.

“Love complaining about the weather? Try Metwit”                           Michele Ruini Co-Founder, Metwit

Brand’s new role…Enable a Cycle-Of-Courtesy

Metwit weather updates are also becoming a resource for brands. Rather than inactive messages that have little value, brands will be able to offer social weather as a service, connecting with people through the advantages of one of the most social topics…weather.  Metwit extends brand experiences by creating mobile occasions. Brands are able to actively involve people through weather related content and current conditions.

Don’t forget your umbrella…

How often do you wish that you knew a storm was on the way?  Hyper-local weather is ideal for travelers. Metwit helps you prepare for the weather conditions where you’re headed.   Now Airlines can use Metwit to create weather alerts that are informative, visual and fun!

Note| I have been fortunate to spend some time helping these clever developers with strategy and positioning in recent weeks.  Honestly, I believe that Metwit is now, and will continue to be,  one of the most imaginative and useful social platforms available.

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