Teen Girls are defining who they are…by what they collect and share.
Discovering and sharing online is turning into new social occasions for young Millennials and inspiring a sense of connectedness. Today young “Millennial” girls are not interested in watching TV content on a large screen. They prefer a more modern device, a tablet, smartphone and if completely necessary, a PC. To these girls even Facebook is a bit, well…old fashioned.
Discover and Share
Passion and Interest
Hopes and Dreams
Emotional connections within content hubs are very strong, and teen girls are very emotional. The ability to share their excitement for what they love often defines who they are.
Of course every girl wants to be unique, so collections are likely to suggest a great deal of original content. Discovering the next trend is a sense of self expression, and yes, quietly boosts self-esteem for girls.
Being a teenager encourages independence. These young Millennials are learning to trust their decisions and sometimes just trying to figure out who they are. Perhaps being avid curators helps them to make sense of it all. Now, imagine if brands could capture and expand on this excitement while exploring collaborative prototyping.
Involving young Millennials in the creative process, could have an enormous effect on what may, just be…next.
Source: TechCrunch and The 2012 mobileYouth report
Emotion, Expression and Experiences
What Social Media Should Be…Collaborative