Professionally Produced Video Can No Longer Hold It’s “Marketing” Own! | @comScore report

This study supports our approach with great emphasis on original content.

ComScore explored the “synergy of professionally-produced video content and user-generated product videos” to determine marketing effectiveness.  What I find most compelling is the level of emotional connection and understanding is significantly higher within user-generated videos.

Authenticity and conviction are clearly defined when a brand explores opportunities to celebrate original content at the same level as branded, more professional content. Great study comScore!!!

Original video messages are more emotional and easier to relate to than branded-professional content.

For more…meander through our Focus 2012 Trend Report

More Metwit…More Weather…More Fun…More Me!

Always adding more…Metwit offers unique and fun spirited updates!

Home page updates

Quickly invite friends to join Metwit via email or Facebook.  The ability to extend a kind “thanks” or comment on posts also encourages stronger connections.  A reciprocal process that often inspires a cycle-of-courtesy!

With more emotional expressions,  Metwitters can now gauge how the weather is truly impacting life!

Sharing real-time emotion allows us to shift from a “THE” weather to a “MY” weather experience.

  • How do you feel today?
  • Add geek data
  • Add comments

Truly unique expressions!

Instagram! More original content, more authenticity and more conviction!

Can’t wait to see what Metwit offers next week!

 

Why “Original” Content is so Powerful…

One of the key emerging trends is the idea of “Original”.  Original can mean many different things, but most notably intensifies the need to express ourselves, to connect and to collaborate.

The idea of original begins with an emotion, an independent thought, or a new approach. Original is empowering and reflects a very personal journey, a hope to inspire or a need to connect.

Companies need to find opportunities to applaud, or even better, co-create unique styles and original substance.

  • Paying close attention to convergence across any device will energize creative occasions.
  • Enabling people to create / consume original content wherever they are  supports real-time social experiences.

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Google Play | The convergence of me!

All of our favorites in one place.

Always accessible online and via Android devices.
Google more at http://play.google.com/about

Teen Girls Love To Discover, Collect and Share

Teen Girls are defining who they are…by what they collect and share.

Discovering and sharing online is turning into new social occasions for young Millennials and inspiring a sense of connectedness. Today young “Millennial” girls are not interested in watching TV content on a large screen.  They prefer a more modern device, a tablet, smartphone and if completely necessary, a PC. To these girls even Facebook is a bit, well…old fashioned.

Discover and Share

Passion and Interest

Hopes and Dreams

Emotional connections within content hubs are very strong, and teen girls are very emotional.  The ability to share their excitement for what they love often defines who they are.

Of course every girl wants to be unique, so collections are likely to suggest a great deal of original content.  Discovering the next trend is a sense of self expression, and yes, quietly boosts self-esteem for girls.

Avid Curators

Being a teenager encourages independence. These young Millennials are learning to trust their decisions and sometimes just trying to figure out who they are.  Perhaps being avid curators helps them to make sense of it all.  Now, imagine if brands could capture and expand on this excitement while exploring collaborative prototyping.

Involving young Millennials in the creative process, could have an enormous effect on what may, just be…next.

Source: TechCrunch and The 2012 mobileYouth report

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Emotion, Expression and Experiences

What Social Media Should Be…Collaborative