Time to Mobilize!


Just thinking about the future of mobile for our upcoming trends report…

It is important to look at how people are using mobile devices, yes devices not cell phones.  I began using the term mobile device, in place of mobile phone, about two years ago. It wasn’t clear until the release of Apple’s iPad and the quick adoption of e-readers (Kindle) that I truly understood the significance of this phrase.

Apple iPad will transcend the conventional boundaries of connecting. Ease of use will further the adoption of technology as a learning tool and the ability to manage “LIFE” time.

When exploring trends on a global scale it is important to look at how people are adopting technology; how it improves life and how quickly the trend will have to evolve.  Far more than numbers…you simply must add the human element.

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