Video: Cross Platform Viewing

Excerpt from our Mid Year Trends Report

Video WILL dominate IP traffic growth (Cisco)

Online video content  encourages sharing, interactivity and more importantly engagement.


  • Video – more than 91% of global consumer IP traffic by 2014. (CISCO)
  • Americans  would choose the Internet over TV if they could only access one of the two (Hitwise_US)
  • ESPN  World Cup 4.4 billion online minutes -semifinals.
  • 110,000 people per minute monitored World Cup action during the tournament
  • Nike Write the Future almost 20 M YouTube views
  • Adidas –  Star Wars™ Cantina 2010 almost 4 M  YouTube views

Business Implications:

  • More targeted audience opportunity for less intrusive connection
  • Influence social sharing of content by creating personalized experiences
  • Meaningful analysis of interaction “where” offers context


  • Personalization and control of viewing  experience
  • Less concern about recording / dvr
  • Easy to share  and embed video content

NIKE WRITE THE FUTURE – Nike needed a perfect opportunity to strengthen the swoosh as a global force in Football. Nike  tried to capitalize on the significance of individual viewing moments, how they really do stimulate global connections…and perhaps “WRITE” the world.



Creative curiosity inspires some of the best global brands.