Behavioral tools to get smarter


Look for behavioral tools to get smarter as Facebook brings the social graph to life.

The value of social audiences has become very clear; a brand’s success will depend on their ability to target ideal socialscapes with the most relevant of messages. Connections with be established based on the “like” perception of users.

Facebook: f8 Open Graph

Digital decision makers will require creative filters to make sense of enormous levels of aggregated content.  Behavioral tools can offer targeted insight, but filters will still require variable, often unpredictable design and flexibility.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s