Look for behavioral tools to get smarter as Facebook brings the social graph to life.
The value of social audiences has become very clear; a brand’s success will depend on their ability to target ideal socialscapes with the most relevant of messages. Connections with be established based on the “like” perception of users.
Facebook: f8 Open Graph
Digital decision makers will require creative filters to make sense of enormous levels of aggregated content. Behavioral tools can offer targeted insight, but filters will still require variable, often unpredictable design and flexibility.