As winter weather moves into Chicago, smart social marketers are busy generating relevant messages. Why? Within social media, messages and content are part of an integrated brand experience and via mobile they can have a significant effect.
In 2011 many brands were happy to simply grow “likes” and increase followers. In 2012 these same brands are responsible for nurturing these delicate connections. Mobile interaction is an important part of this process, but effectively using mobile will require authentic messages and extreme relevance.
Creating “worth our attention” experiences
Brands want to be thought of as a resource, offering information when and where it is needed most. Positioning a brand as resourceful and creating “reliance” requires a continuous effort. Sustainable connections will derive from a commitment to providing “more” and truly creative content, through an understanding of what people need.
Mobile devices have become a Life-Tool!
We depend on mobile devices to keep us connected, to navigate our direction, and to help us make the right choices.