Social media experts create engaging content and have adapted extremely well to the idea of influence and the need to motivate share-ability. Yes, social media offers advantages. Most notably, ease of convergence across platforms, but can social media support loyalty simply through engagement? Continue reading
Data Source: comScore 2010 Mobile Year In Review
EVERYTHING, not just everyone, will create content, share and stay in touch. Mobile connections are forming new sources of ideas, news and advice; changing not only the way we communicate, but how we discover and live.
Brands have quickly realized the need to become part of the natural communication within social media.
Social media entry points…
When it became increasingly difficult to trust brands after: years of one-way communication, broadcast messages and nearly impossible (if not non-existent) customer service… People turned to People as the trusted source of information. Continue reading
Online spending on Cyber Monday surpassed $1 billion, setting the record for single-day online spending. comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported the spending up by 16% from last year. Black Friday in-store sales were up slightly, as people spent $10.69 billion on November 26th; with online spending for that day coming in at $648 million. Continue reading
An interesting position!
This week Facebook officially took over Google’s place for time spent on sites in the US. Facebook is also the third largest video destination and retailers are using video on Facebook as a key driver of branded content.
What does this mean… Holiday positioning, defined targets and people-to-people influence like never before.
In August, people in the States spent a total of 41.1 million minutes on Facebook. Source: comScore. Compare that to the 39.8 million minutes of time spent on all of Google sites combined, including YouTube and Gmail. Also consider, Facebook places. Mobile place-based, tags and qr codes are also part of the retailers new marketing and Facebook is now location savvy.
Trends: The adoption of social connections is extraordinary. The results of all this connectedness…world changing disruption of…everything.