What Social Media Should Be…Collaborative | Part II

What Social Media Should Be…Original | Part I

Social media experts create engaging content and have adapted extremely well to the idea of influence and the need to motivate share-ability. Yes, social media offers advantages.  Most notably, ease of convergence across platforms, but can social media support loyalty simply through engagement? Continue reading

Cyber Monday Worth $1 BILLION

Online spending on Cyber Monday surpassed $1 billion, setting the record for single-day online spending. comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported the spending up by 16% from last year. Black Friday in-store sales were up slightly, as people spent $10.69 billion on November 26th; with online spending for that day coming in at $648 million. Continue reading