Twitter Pollutes The Timeline

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Deanna Lawrence:

“A variety of signals”…relevant and interesting or noise?

Originally posted on TechCrunch:

If your Twitter stream is looking a little more crap random than usual there’s a concrete reason for that: Twitter has made a behind-the-scenes change which means it’s algorithmically adulterating the mix of content you see. Not that they’re putting it like that, of course.

The specific change in how your Twitter timeline operates allows for the company to inject additional content into your feed from other users you don’t follow. This is in addition to promoted tweet advertising content — you still get that thrust into your feed too.

Yesterday the company added the following paragraph to a Help Center page which details exactly how far it’s moving the goal posts here:

Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is…

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Twitter is TV

Deanna Lawrence:

I can’t imagine our world advancing in a more positive direction without Twitter. #Connected

Originally posted on Quartz:

Rick Perry mugshot on Twitter no-caption

When Twitter was still Twttr, before tweets were even limited to 140 characters, the company’s founders had a crucial decision to make. Jack Dorsey’s original vision was that users could only ever have one status at a time, like an away message. Ev Williams argued that all status updates should display in chronological order, like tiny blog posts.

Williams, of course, won out. He hacked together the original prototype of Twitter using code from his previous blogging startup, Blogger, according to Nick Bilton’s book Hatching Twitter. The first updates are still preserved on the web:

“setting up my twitlog”

“hmmm… will it work?”

“Checking if this works”

“Wondering if it’s safe to leave the office. (sounds like a torential downpour)”

“Driving home”

“Jamming to mia. In car”

“Wondering whatls for dinner”

For better and worse, that is what Twitter became: update after update after update, some eventually much more profound…

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What LinkedIn’s marketing prospects look like after its Bizo buy

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An interesting future for LinkedIn.

41% of U.S. Consumers willing to make a Pri-vestment – @eMarketer

Discounts Drive Some US Consumers to Disregard Privacy Concerns – eMarketer.

Recent studies show that consumers are taking extra steps to keep information private.  Perhaps to avoid spam messages, or to reduce all of the noise, from marketers that know nothing about them. This article, from eMarketer and a recent study by TRUSTe reflects the extremes people are willing to go to to protect privacy.

What is interesting…

At the same time, people are also willing to share  a  little more about them, but only with brands that will pay attention.  Brands that offer truly relevant messages, offers and discounts are rewarded with continuous learning. This idea is supported by an October 2013 study by  Etailing Solutions, suggesting an interest in extending privacy in return for better discounts.

“But there is one exception a significant portion of consumers would be OK letting marketers use their personal data for: a good deal on products and services. According to an October 2013 survey from Etailing Solutions, 41% of consumers agreed or strongly agreed that they were willing to let marketers use their personal data to provide discounts on goods and services”

We have recently conducted a great deal of brand and consumer interviews for our startup.  Our findings reinforce a willingness to exchange privacy, in return for a more “worth-it” connection with brands.  On the brand side, they are challenged with the idea of response, but look forward to moving closer to consumers on an individual level. 


Fashion and Instagram…connected @Anthropologie

Instagram is the Fashion Connecting Point.

More than 11,000 likes and comments that can be used to create what’s next!



Sites scrape heaps of our data, so why don’t we get a personalized experience?

Soon! Looking forward to sharing more about our start-up. FOMO solved as well as our desire for relevance. Data and privacy working together.

Events… A Real-Time Journey


Great example of connecting. 

The journey…takes followers and fans from a the-event to an our-event experience!

For events…consider three steps.

  • Pre-event – Build anticipation, listen and learn. See what is important and how followers/fans are talking about the event.
  • During-event – In real-time co-celebrate with followers/fans.  Respond, share content and reward followers/fans. The authenticity of their real-life experience(s) are moments that should not be missed.
  • Post-event – Emotional triggers.  Followers/fans will be looking to see how the event played out.  What did others share? Wish I could be there…moments for those far away.

Great social moments are born from great social opportunities!