“A variety of signals”…relevant and interesting or noise?
If your Twitter stream is looking a little more crap random than usual there’s a concrete reason for that: Twitter has made a behind-the-scenes change which means it’s algorithmically adulterating the mix of content you see. Not that they’re putting it like that, of course.
The specific change in how your Twitter timeline operates allows for the company to inject additional content into your feed from other users you don’t follow. This is in addition to promoted tweet advertising content — you still get that thrust into your feed too.
Yesterday the company added the following paragraph to a Help Center page which details exactly how far it’s moving the goal posts here:
Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is…
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