Events… A Real-Time Journey


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Great example of connecting. 

The journey…takes followers and fans from a the-event to an our-event experience!

For events…consider three steps.

  • Pre-event – Build anticipation, listen and learn. See what is important and how followers/fans are talking about the event.
  • During-event – In real-time co-celebrate with followers/fans.  Respond, share content and reward followers/fans. The authenticity of their real-life experience(s) are moments that should not be missed.
  • Post-event – Emotional triggers.  Followers/fans will be looking to see how the event played out.  What did others share? Wish I could be there…moments for those far away.

Great social moments are born from great social opportunities!

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