Great example of connecting.
The journey…takes followers and fans from a the-event to an our-event experience!
For events…consider three steps.
- Pre-event – Build anticipation, listen and learn. See what is important and how followers/fans are talking about the event.
- During-event – In real-time co-celebrate with followers/fans. Respond, share content and reward followers/fans. The authenticity of their real-life experience(s) are moments that should not be missed.
- Post-event – Emotional triggers. Followers/fans will be looking to see how the event played out. What did others share? Wish I could be there…moments for those far away.
Great social moments are born from great social opportunities!