Online Retailers Move Past Discounts to Earn Deeper Customer Loyalty – eMarketer

See on Scoop.itTrends: Mobile, New Media, Market Research and Collaboration

Retailers often equate loyalty programs with discounts, but there is a deeper connection companies can form with their customers to turn them into repeat buyers, as well as evangelizers of the brand.

Deanna Lawrence‘s insight:

Love this study!  Reciprocal dialogues form connections…they support loyalty and important elements of learning that can be used throughout the business. 

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