Stats: Who uses Pinterest and why is it important for marketers?

See on Scoop.itTrends: Mobile, New Media, Market Research and Collaboration

Pinterest has gone from being the social network of choice for hipsters and mums to an essential marketing tool in little more than 12 months.

Deanna Lawrence‘s insight:

28.1% of Pinterest users have an annual household income of at least $100,000.There are more than 200,000 active Pinterest users in the UK.29% of UK users are in the highest income bracket.

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