Time for Marketers and IT to Pal Up…IBM’s State of Marketing 2012

IBM’s “State of Marketing 2012” reached out to more than 350 global marketing professionals.

Marketing has moved beyond awareness…

Marketers must champion a collaborative approach with IT, to effectively focus on experiences throughout a product/ customer life-cycle.

“It’s more about people, than products”

What you must know:

Data will create the competitive difference
Mobile is no longer an option


Marketers are still challenged with using social media
  • 79% Run social marketing in silos, discretely and on an ad hoc basis
  • 51% have yet to use social media data to target better marketing content
  • …and only 22% are creating purposeful integrated campaigns

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