Why “Original” Content is so Powerful…


One of the key emerging trends is the idea of “Original”.  Original can mean many different things, but most notably intensifies the need to express ourselves, to connect and to collaborate.

The idea of original begins with an emotion, an independent thought, or a new approach. Original is empowering and reflects a very personal journey, a hope to inspire or a need to connect.

Companies need to find opportunities to applaud, or even better, co-create unique styles and original substance.

  • Paying close attention to convergence across any device will energize creative occasions.
  • Enabling people to create / consume original content wherever they are  supports real-time social experiences.

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