Starbucks enables People-to-People and Celebrates Connections!


We are defining “social” value by what we share and the role we play within the creative process

Starbucks‘ Cup Magic app integrates augmented reality within your cup or eGift.

For Starbucks, enabling people to connect with those that matter most is an ideal transition from traditional marketing.

An ideal example…

The magic of love is sent and received as virtual Valentine’s Day messages.  Once the limited edition Valentine’s Day cups  are scanned the cups come to life with visual effects.

People  are involved in the process and these immersive experiences are certain to trigger emotional connections for Starbucks.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s