Original…MINI USA Gets The Message Right


One of our key emerging trends is the idea of original.

The idea of original begins with an emotion, an independent thought, or a very different approach. Original can also be empowering and reflect a very personal journey, a hope to inspire or a need to connect.

Appreciate original and the need to be social… Everything else will naturally fall into place

Learning to trust people with the brand’s image…

Enabling people in the process of defining a new feature and certainly co-creating the next message can be a bit of a challenge, but MINI USA seems to have found a way.

Only an “ORIGINAL” idea could offer MINI USA the crazy mix of genius substance needed to create a new MINI Coupe message. With this in mind, MINI USA challenged everyone to share six words that express The Best Test Drive Ever. Period.

After receiving thousands of suggestions, Mathew Foster’s brilliantly nonsensical description was selected as the #1 in The Best Test Drive Ever. Period.

Mathew’s six word entry: STEWARDESS, SALT FLATS, PARATROOPERS, SUSHI, FALCONER

Within social media we find that many people are defining their personal worth by what they create, discover and are willing to share. Original content seems to have an advantage, as the social explorer also becomes the social discoverer and then…the hero.  This is only the beginning.

For more information about The Best Test Drive Ever. Period!

To learn more about the new MINI Coupe, visit MINI USA

What Social Media Should Be…Original

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