Social Media…The Pulse of Revolution | Excerpt from @mathewi


A great post by GIGAOM, “Social media, tipping points and revolutions”  supports our idea of “original”, the evolving need for people to be heard and…our trend report cover :o!

Truly emotional, somewhat political, but completely original!

Mathew explores the role of social media within the “Arab Spring” revolutions.  He supports the power of connections via  Jon Elster and his idea that revolution has four “distinct” and essential phases.  Mathew then shares the brilliant perception of Zeynep Tufekci, The University of North Carolina, Sociologist and Social-media researcher who describes social media as “collective action/information cascade”.   (See Below)

“Now or Never”

We agree, Mathew has shared the important elements that have motivated a reformation of the idea of governing.   For instance, have a look at the differences between “The Tea Party” and “Occupy Wall Street”The Tea Party was propelled by a very focused political agenda.  Occupy Wall Street began with one simple demand, but seems to allow for “original” ideas, with flexibility and a diversity of  issues, that address more than a disappointment with government.  The organic nature of various “Occupy” locations and topics is more likely to ensure that people’s interest remains sustainable.

Thoughts from our recent report –

The Ability to Collaborate

One of the key emerging trends is the idea of “Original”.  Original can mean many different things, but  most notably “original’ intensifies the need to collaborate. People are keen to play a stronger role in influencing performance, and absolute in their demand for relevance.

It has been said that Facebook did not start the idea of revolution, and this is true. People took on the role of disruptor in order to gain a voice, and a place within their community and government. Social media simply acted as the connector, an enabler of dialogues and information, and perhaps more important the collective confidence that others share their original ideals.

The Results

Filters are created from shared passion(s) and information. At the same time, authentic connections are not disrupted by  the misrepresentation of traditional channels… People continue to create new and very trusted-original sources.

Please visit GIGAOM for the full article.

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