“Ads Worth Spreading” offers a great example of just how much the idea of advertising has evolved. Messages must be original and designed to trigger emotions, inspire and encourage sharing. People have a great sense of responsibility within social media and are beginning to define personal value within the content they share. Brands simply must pay attention.
Via the YouTube Blog: Last year, TED kicked off a challenge to the advertising industry called Ads Worth Spreading, our global search for innovation, ingenuity and intelligence in advertising. This year, we are delighted to announce that we’re now accepting entries to the current challenge through our Ads Worth Spreading channel on YouTube. The YouTube channel will help promote and showcase submissions, as well as spark conversation.
Even if you’re not an advertiser, you can visit the channel and comment on your favorite campaigns: Which ads are thought-provoking, funny, honest, warm, informative or creatively brilliant? We want your feedback, and the channel is our medium for hearing your voice.