Music is Emotional – Original…Spotify and Facebook

A great video from Spotify following a week of convergence.

Music will offer a splendid filter within social media.  Music will create connections, with contextually aware motivation for brands that pay attention.  Brands that enable music as a form of engagement and support people-to-people will have co-created original content…The best form of engagement.

One thing we find even more interesting is the expected diversity of the music we love. Certain to be very complex and very personal. People will certainly feel defined by the music we share. Emotional connections will be strong, much like images and video.

Sharing a song with a friend in times good and bad…will always be emotional!


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