Life…More Social, More Open, More Filtered

Reconsider the value of social media…Loyalty and Learning

As we absorb all of the “new” this week has offered, it is a good time to consider how “social” will become an even more natural part of life.  As we are encouraged to share more information, some may worry about privacy, while others consider privacy as an investment, a privestment that will have a welcome return…more relevant information.  Imagine people  defining their personal image and value by what they share.  Branded content will live next to original content, and with little more, sometimes less, importance.  Content will be filtered, and these filters will ultimately define what is influencing peoples’ choice.

Filters are naturally created through new targeted methods of publishing  and content that encourages interactivity

Apps that enable filters will support a cycle-of-courtesy

We are likely to demand even more accountability when trusting traditional media.  Even traditional news has to be pre-filtered and mixed with original stories.  The ability to make immediate choices based on trusted suggestions will become a service that we rely on.  Filters will be interchangeable with some content, while others will have very clear and distinct placement.


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