Positioning for A Very Different Approach…via Trends


Need Inspiration? We have created this report to help you visualize trends from both the consumer and the brand perspective.  From mobile to measurement, the  implications found within each trend promise to be inspiring and exceptionally resourceful.

Moving beyond advertising and marketing, we support a collaborative business design.  The report journeys through mobile, convergence across platforms and social media.  We explore engagement and challenge the idea of influence, while offering direction for creating sustainable connections and collaborative agendas. In addition, we share ideas for what is and should be measurable.

The report challenges traditional ideas, by enabling people to play a stronger role in strategy and performance, actively co-creating the future of the brand. More than a trend report, this is an exploration of disruption(s) including; mobile, the adoption of NFC, immersive experiences within 3D projection mapping and the importance of collaboration within innovation.

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