Talk about a captive audience…
Recently we embarked on a family outing at a popular theme park. You know…rides, games, kid’s rides, shows and ridiculously overpriced concessions. The kind of park where you have to stand in line for at least an hour before you can ride. Talk about an opportunity to engage!
After you enter the waiting line with your riding companion, you talk for 10 – 15 minutes. Then what do you do? Of course, you whip out your mobile device. You may check-in, text, chat, post or call. That took another 10 – 15 minutes. Now there is only an hour, or so, left to wait before your turn to ride this upside down, dipping and swerving thriller. This is where the theme park should take notice. People already have their mobile device out…engage them.
Use QR codes/tags/scans to inform these content-thirsty thrill seekers of upcoming special events or interesting programs. Co-create what’s next. Enable location based messages to alert people of nearby food and/or drink venues. Enable social…encourage cameras and connectivity, encourage immediate uploading of images and emotional connections with these adrenalin filled adventurers and all of their friends.
The same is true for events and sports venues…
Although some sports venues have begun to realize the benefits of real-time social interaction, many still need to position fans in the process, co-creating experiences and defining the value of these connections. For many, social media practices remain structured messaging within a social platform. With almost zero authentic recognition and reward of fans, these endeavors will do little to build lasting connections.
What…no video…are you kidding me?!?
Great social media moments are born from great opportunities! Learn to trust fans with your brand and co-create the next message with real-viral emotion.