Excerpt | Emerging Global Trend Report
There is no denying the profound effect of social influence. The ability to shop via social platforms is creating new and more “emotionally” effective ways to inspire influence with share-ability built in.
A Cycle-of-Courtesy Begins…
Rent The Runway helps those of us with nothing to wear! An inspiring collection that includes something for everyone. Social window shopping is fun and easy via favorites. “Successories” are also available. ( At our house success and accessories go hand-in-hand)
A few data points to ponder:
- Levis and JC Penny top Buzz scores for the first half of 2011[BrandIndex]
- $1.93bn funding for social commerce startups Q1 2011 [Social commerce today]
- Lucky Magazine partners with ThisNext for social shopping [Forbes]