People from around the world are watching… People from around the world are getting billboarded , then seen on the corner of Kurfürstendamm and Joachimstaler Strasse, or via Facebook…everywhere.
Who should star along side of the MINI brand in the ad? MINI People of course! It doesn’t take actors, celebrities, politicians, or high profile figures. It requires authenticity! Real people…like you and me. Well, me anyway.
Nobody should be thought of as ordinary to a brand these days. In fact, celebrities are more often aligned with ordinary in new media. We’ve had enough.
MINI is our brand, and we are the celebrated element of MINI’s success.
Our collective cameos are engaging … an emotional connection to MINI, and it’s simply fun to see the different expressions of “LOVE” for MINI from such a diverse group.
This is no small potatoes either. The billboard is 104 sq. meters, the event continues until May 29, 2011 and the response has been overwhelming!
Go ahead…Get Billboarded!