An insightful look at Facebook and the real meaning of Likes / Comments.
This study explains the importance of people-to-people and the need for brands to pay attention. Associating oneself with others “like-me” creates a level of comfort and sets-in-motion a natural process of connection that should not be disrupted.
Sustainable connections occur when people identify with others in the fan page. Valuable contextual insight appears when we are naturally comfortable sharing comments and ideas. Brands that take the time to listen /learn will be perceived as intuitive and resourceful, thus creating more meaningful content.