Enabling Ingenious Mobile and Social Connections…
Carlsberg – Unbottle Yourself
With almost 40,000 missions accomplished and within an extremely mobile- social experience….Carlsberg has created one of our favorite mobile experiences to date.
Players are given missions to accomplish, in the form of witty challenges and often silly stunts to perform. Each mission promises to help people “loosen up and be more comfortable in real-world social situations”. Players have the option of completing the mission or challenging friends via Facebook, email or SMS to step up to the task.
Collective Global Fun…and Content!
As proof that they have completed the mission, players are encouraged to upload videos and images in real-time. The results…a collection of hilarious and often ridiculous original content on the Unbottle Yourself site. The content is even more interesting when you discover the unique style, within sincerely creative people…from many different countries.
Prizes are also offered to daily winners of uploaded content and to those completing the most tasks, but the true reward is in the game itself.
We love seeing Carlsberg challenge marketing tradition by enabling:
- Immersive fun
- Social sharing
- Original content
- Emotional connections
All within their branded message…!
Wish List: Allow people to create and suggest creative challenges…