MGH conducted an online survey with Vision Critical to better understand how QR codes are being adopted and used.
- 72 % of smartphone users indicated that they would be likely to recall an ad with a QR code
People like the idea of interacting with messages. Much removed from common one-way content, QR Codes can bring the message to life and activate a process that allows people to be more emotionally connected.
For now, QR codes are most often used to receive discounts, get information and enter sweepstakes…but for brands, QR codes offer an entry way to “more”. As people become comfortable with using QR codes, the opportunity to create dynamic experiences and quick purchase occasions will develop.
Integration: Using QR Codes to motivate “Social”
QR codes should link to content that continues a story or offers a glimpse behind-the-scenes. These experiences feel like a “Free Prize Inside” and certainly become a little something worth sharing. For instance, QR codes within traditional print material, could send people directly to social offerings such as Facebook Deals, this could ultimately inspire true social influence and “collective” purchase connections.
A guide for using Facebook Deals