Mobile connections are forming new sources of ideas, news and advice; changing not only the way we communicate, but how we discover and live.
Connected brands will need to design intuitive mobile experiences and advance efforts to respond to an almost intrinsic demand… for “more”. We believe relevance is crucial and must ensure ideal mobile occasions to incite a positive brand’s experience.
Continuously introducing new products and services through collaborative learning will require multiple points of contact and listening opportunities. Connected brands will create knowledge ecosystems, defining content to provide direction that alters decisions, triggers innovation and is also used as stimuli for social media.
Mobile Convergence, Perfectly Illustrated via Microsoft Tag Infographic