Share the VW Darth Vader Video…We Did…Hmmmm

Last week we noticed 3 million views of The VW Darth Vader Video (Pre-Super Bowl release). As of this morning the video has more than 20 million views on YouTube.

Use The Force…Volkswagen Did!

VW Darth Vader certainly was leading in emotional connections on Super Bowl Sunday.  Positive sentiment was at that time 31.1%, far stronger than any other Ad.  This level of emotional connection is what persuaded a higher level of sharing.

Chrysler’s ad was wonderfully engaging for the Super Bowl audience, faring more than 32,000 tweets.  The Ad disrupted a negative perception and challenged viewers to rethink Chrysler and Detroit.  Still, this may not have stirred enough emotion, with a 16.5 % positive sentiment, to provoke higher levels of sharing.

Return On Response: Creating Emotional Connections.



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