BMW of NA Adopts Inspirational Marketing


BMW of North America understands the significance of conversation and collaboration.  A wonderful new documentary series, “Wherever You Want To Go: Four Films about the Future of Mobility”, shares a collective dialogue within a diverse, yet brilliant, group of scientists, academics, pioneers, and entrepreneurs.  Beyond challenging traditional thinking, the stories open a window to the various elements that will really influence the future of transportation.

Developing eager participants of co-creation

BMW of North America moves past trivial marketing through INSPIRING content, igniting passion and connecting with people.  A forum has been created to encourage active dialogues.  Inspired enthusiasts can continue to collectively dream, create and provoke debate about tomorrow.

We discuss the advantages of collective thinking within “Collaboration and Co-creation: New Platforms for Marketing and Innovation.  Including very insightful BMW examples.

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