Recipes To Reservations… a Mobile Response


A recent query asked “What is the number of food-related apps available for Android or iPhone“.

Sharing our response…

Recipes To Reservations…

Is it possible to properly respond to this query?   At any given moment we can access an immeasurable level of food related sites via mobile.  The demand for these limitless options is most notably due to our true emotional connection with food.  Developing an app or web-based source of “trusted” information would most certainly create very strong connections for brands, and food is a natural emotional trigger.

What type of decisions would be made based on the number of apps available?

Apps offer direction for healthy eating and life saving direction for how we consume food.  Apps for dining out, from simply where…to simply what venues are best and who can get me in now. (e.g. Open table and Urban spoon) Others are more focused on the idea of cooking, and shopping or eating healthy (e.g. Epicurious Recipes, Nutrition facts, Shopping List).

Still, what I find most inspiring are the web-based mobile solutions that include real-time people-to-people reviews of venues and experiences.  These are most likely to create very sustainable connections as they encourage a collective responsibility for the integrity of the offering.  “Everyone” has an equal and compelling reason to have-a-say, in what I refer to as the Cycle of Courtesy.

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One thought on “Recipes To Reservations… a Mobile Response

  1. Interesting. I have a friend who is a chef and I haven’t considered this statement before: “food is a natural emotional trigger” – I like that.

    “Still, what I find most inspiring are the web-based mobile solutions that include real-time people-to-people reviews of venues and experiences.”

    Like yelp? I agree with you. For instance, I was at Best Buy a few weeks ago and I noticed I was able to scan a QR codes on products and read reviews on them… it was great. A positive experience, I’d say.

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