Mobile payment may just be closer and more essential than you think.
“You’d bump for everything and eventually replace credit cards” Eric Schmidt
Mobile payments are certain to incite a great deal of conversation and debate in 2011. As technology advances, people will learn to trust and even rely on their financial accounts to make purchasing easier and more cost-effective. Within emerging markets mobile payments are an essential life tool.
Mobile payments enable brands to create value-added services, shifting their focus beyond the limitations of traditional CRM. In fact, let’s challenge the way we think about CRM. The term CRM seems to align more within a brand’s ability to dominate the relationship. Via smart mobile solutions, people are the dominate force and in control of every interaction. Brands may create the initial engagement, but connections are co-created…most often formed through the emotional attachment of being involved. This process enables strong and lasting relationships.
The future will become an ecosystem of content and connection…
Mobile convergence will complete a system of experience and occasions, each filled with an opportunity for continuous learning. True targeting, with personalized messages and loyal connections will be possible. Mobile offers extraordinary advantages and continuous refinement.
Brands will offer:
People will look for:
- Increased service
- Attention to privacy
- Relevance as reward
- Intuitive purchasing power
Find out more:
What we were thinking in 2008!
“Advanced technology will transform the mobile ecosystem creating disruption and the need for multiplatform integration”