Brands have quickly realized the need to become part of the natural communication within social media.
Social media entry points…
When it became increasingly difficult to trust brands after: years of one-way communication, broadcast messages and nearly impossible (if not non-existent) customer service… People turned to People as the trusted source of information. Continue reading
Online spending on Cyber Monday surpassed $1 billion, setting the record for single-day online spending. comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported the spending up by 16% from last year. Black Friday in-store sales were up slightly, as people spent $10.69 billion on November 26th; with online spending for that day coming in at $648 million. Continue reading