A few years ago, John was interviewing candidates for a Sous Chef position. Our 4-year old granddaughter was helping with dinner, when my husband asked, “What are the best questions to ask a potential Sous Chef?”.
Obviously, “What color are his SHOES?”… All Shoe Chefs must have very special shoes, but the next question she offered is even more interesting. “What have you NEVER been good at?” This is how we should approach life and digital media. Honestly asking what we need to do now, that we never had to do before…CONNECT.
The principles of media have changed; every aspect of communication must have significant reason to occur. Digital media teams must ensure relevance and motivate sincere interaction.
Digital and social environments should support a very natural expression of the user and enable the process of sharing. Engagement within social media is only the first step. The difference between engagement and true connection now lives within how well you prepare, respond and adapt.
This offers quite a challenge for brands, as they develop real-time platforms and perceptive dialogue strategies. Social connections create a supply of consistent energy, feeding a system of knowledge and stimuli for more relevant, near-real-time, interaction.
The Possible Future for Mobile
Mobile occasions act as connectors, a key element for learning and development. Connections are even more significant and insightful via mobile. Creating fun and resourceful mobile occasions requires continuous learning, adjustment and immediate response. Mobile connections have to appear almost intuitive, requiring a progressive collection of insight.
Full circle innovation via social media
Think beyond marketing and even marketing planning. Social media should have a compelling role throughout the development of products, service and interactive connections.